How To Fix SEO Issues: The 13 Most Common SEO Issues Solving Guides

From an SEO audit, you get important information about your website and its potential improvements. What should be your next step? Where from start optimizing the website? In our article you will find answers to each of these questions. You will learn which SEO errors you should pay more attention to and learn how to fix SEO Issues without the help of a developer.

How To Fix SEO Issues?

Your website has been audited and you have just received a report with a comprehensive website analysis. What can be expected from the report? You will receive the results of the audit in the form of a large electronic file so that the appropriate employees in the different departments of your company have access to it. 

The SEO report is an organized list of guidelines that describe step by step each of the problems found on the website. However, remember that it must be readable, and the guidelines must be formulated in such a way that they can be understood even by non-technical people. 

Your goal is to take the right steps to optimize your website. Therefore, you must understand all the aspects and problems described, even if you are not familiar with coding.

What characterizes a professional SEO audit report?

– is concise

– it is accurate

– It is divided into categories and most essential topics

– contain a list of errors with tips on how to fix them

What will you study after auditing your website?

An audit of your website will aim to find problems and present prepared solutions for individual errors. During the audit, completely different areas of the website can be examined, as requested by the client. Each page is considered individually, so each audit focuses on a slightly different aspect. The audit will provide you with information about the current state of your website. What questions will the SEO audit answer?

1. Is your website visible in search results of selected search engines?

2. How should your website be optimized for SEO?

3. Is the website technically correct? If not, what elements are involved and how can it be fixed?

4. Are the internal and external links correct?

5. Is the content of your website qualitatively excellent and unique?

Haven’t done an SEO audit yet? Consult our text ” How to carry out an SEO audit?” [Free Tools!] “, in which you will find step-by-step instructions on how to do it and the characteristics of each of the individual elements of the report that you get from it.

Why is it important to optimize a website based on an SEO audit?

There are many benefits of optimizing a website based on your SEO audit report. These are some of the most important ones that you can also gain from doing effective website optimization.  

Increased website visibility in search engine rankings

Visibility is the sum of the visits to the page for all the phrases positioned for it. Gaining good visibility in search engines is one of the main assumptions of SEO activities. They increase the number of keywords for which a certain page is displayed. However, the next step is to increase organic traffic for these phrases on your website. This means introducing the next words in higher and higher positions until you reach the top 10 search results.

Thanks to these activities, more and more potential customers appear on your website. As a result, sales and conversions increase because more traffic means potential customers are more likely to stay on the website and make purchases.

Increased sales thanks to internal links

Internal links are all the links within your website that refer to its subpages. It is an essential part of the SEO process for related keywords. Referencing individual products, services or topics speeds up their indexing. For example, in e-commerce stores, it is often used in so-called cross-selling. This is a method of proposing additional purchases of other products in the offer. Both Google and users perceive this as a natural way to recommend. This is a way to generate sales and improve internal links on your site.

Fast and easy to use website 

If the website loads quickly, preferably less than 3 seconds, it is easy for users to use, and they will want to stay longer or even come back .It specifically impacts the so-referred to as web page conversion.. Slowing a page down to 1 second is significant and can cause a significant drop in sales.

If the page takes too long to load, the user loses patience and leaves the page. This increases the bounce rate of the page. A high bounce rate has a very negative impact on the visibility of your website in the search engine. The Google algorithm classifies these types of pages as unattractive to users and rejects them in the rankings.

The loading speed of your website has a significant impact on conversion. A page that converts well is an effective website that inspires trust among users. Every company strives to build lasting, positive relationships with customers.

But imagine that a customer who wants to buy on your website has to wait for it to load. What will your reaction be? You will probably lose patience and buy from the competition. To avoid this, it is necessary to rethink the structure of the website and plan each element so that it is easy to use.

How to fix SEO Issues found during a website audit?

The audit report will display you, among other things, elements of the website that you can improve and the errors that are worth fixing so that the website ranks better in the search results.

 However, there can be so many such errors that it is sometimes difficult to choose which ones you can fix yourself and which ones are worth fixing first. Below, you will read about the most common SEO problems and the simple solutions that you can carry out on the website.

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1. How to index a website? 

If Google bots don’t index your website, it will be invisible in search results and therefore not get much traffic. Potential customers won’t be able to read it, let alone make essential conversions like making a purchase.

How can I solve this problem?

You can use totally a free tool name Google Search Console . Next, enter the URL of the page you want to index at the top of the search engine (or go to the “URL Inspection” tab). After that select the “Request indexing” option.  

If you don’t have Google Search Console, you can use the normal Google search engine. In this case, it reports the entire sitemap instead of individual subpages. However, it’s simple: enter the full formula in the search engine window: https://www.google.com/ping?sitemap=FULL_URL_OF_SITEMAP.

Since indexing the entire sitemap by the search engine does not guarantee that the page you are interested in will also be indexed, it is best to report all content material the usage of Google Search Console, a free tool.

2. How to make the URL SEO friendly? 

URLs should be short and convey the content of the page they point to. If there are addresses on your website that consist of nonsense characters, it’s worth correcting them to better convey the specific purpose of the page. 

Here is an example of the address of one of the articles on the Blogging-guides : https://blogging-guides.com/en/blog/creating-a-website-yourself . Just by looking at the URL itself, it’s easy to guess what the article will be about without opening it. Make sure this is true for all addresses on your site. 

How do I fix this error? 

First of all, think about the purpose of the page that you want a well-optimized URL to have. Is it an deal with that factors to a fee listing or certainly considered one among your weblog articles? It’s also a good idea to research which keywords are essential for a given topic on the page and include them in the name of the corrected URL. 

Also make sure to apply 301 redirects from the old URLs to the new fixed ones; in this way, you will avoid the 404 error (page does not exist). 

Using website builders you can easily change the website address without interfering with the code. In the case of Blogging-guides  , enter the settings of the page or post to change the URL freely.

The section to edit the URL in the  blogging-guides Admin.

3. How to fix the 404 error? 

On-page broken links are a common problem discovered during an SEO audit. They often arise as a result of URL change: the website owner changes a URL, but the device memory of people who regularly visit the website is the old URL. 

So they enter the site and see that it does not exist. This is a serious problem that negatively affects the user experience of the site and lowers the position in the search results. This is why constant 301 redirects from old to new URLs are important.

How do I fix this error?

a) Use the 301 redirect

Using the 301 redirects mentioned above will allow you to fix the bug that hurts the user experience when using the website and replace it with a working link that reinforces (if it leads to a valuable page) the position of the page in search of results.

b) Correct the content of the link

This point has also been discussed previously. It consists of correcting the link itself because, for example, it could contain an error made up of a misspelled word. A simple URL fix should suffice if the page the broken link was supposed to lead to works fine. 

c) Create a 404 page 

This should always be done, even if there is presently no 404. What is a 404 page? This is the common name for what your user will be shown when they see a 404 error. Instead of the usual “Such a page doesn’t exist”, it’s better to show them an article from your blog or a place where they can find help.

4. How to get an SSL certificate? 

The fact that a domain has an SSL certificate is a clear signal to the user that it is secure, since it means that the transmission of data sent over the Internet is confidential. 

This builds trust in the website and confirms your credibility. If users see that your website does not have an SSL certificate, they may leave immediately because they will not consider it secure.

How do I fix this error?

In most cases, you can purchase an SSL certificate from SSL certificate providers. The fees and validity period of the purchased certificate depends on its type and the rules specified in the price lists of specific SSL certificate providers. 

When building a website on some builders, such a certificate is usually included in the purchased plan. In Blogging-guides, you will get it automatically. 

If you have already purchased a certificate for the site, run it. In this case, its activation method depends on where we got it. If you activate the certificate yourself, you can do so by going into the .htacess file and manually adding that code with the appropriate data:

Rewrite Engine On

RewriteCond %{HTTPS} !=on 

RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Using website builders makes your task easier as the certificate can be activated via domain-specific plugins or settings. In the case of Blogging-guides.com , after entering said configuration, it is enough to uncheck and activate the certificate, which will connect to the domain in less than 24 hours.

Activation of the SSL certificate in Blogging-guides.com

Remember that you can always check if a website has a certificate activated by looking at the closed padlock in the search box. 

5. How to write a meta tag for SEO?

Meta tags (ie meta title and meta description ) are very important: it is the first thing the user sees when entering a certain key phrase in the search engine. 

They are the ones that decide if the user enters your website. Never underestimate the role of meta tags in driving traffic and attracting new customers.

How do I fix this error?

There are a few important things to keep in mind when you improving your meta tags. 

First of all, the length: for the meta title, it will be a maximum of 60 characters with spaces, and for the meta description, a maximum of 160 characters with spaces. 

Of course, you can exceed this limit, but you have to take into account that the message will be cut off in the search results. Use this tool  to check if your meta tags are the correct length.

Second, grab the reader’s attention. Meta tags should attract attention and communicate the high value of the content.

Third, compliance with the content of the page. Google pays close attention to the fact that the meta tags are relevant (in line with the theme of the page).

 If Google decides that your meta description doesn’t adequately describe your page, it can replace it with other text of your choice from the page. Often, phrases taken out of context do not convey the value and purpose of the page well. 

How to write the correct meta title and meta description on your website? You can do this by using HTML in the code of your page. Just add <head>:

 <meta name=”title” content=”YOUR META TITLE CONTENT”>

<meta name=”description” content=”YOUR META DESCRIPTION CONTENT”>

If you use WordPress, Joomla and Drupal CMS, you may need to install a special plugin or extension to add meta tags without interfering with the page code.  

However, you can add a meta title and a meta description in a few seconds by entering them in the corresponding field of the page settings.

6. How to write an ALT attribute for your blog or post?

ALT (alternative text) attributes are designed to provide search engine bots and blind or visually impaired people with information about what the image contains. Therefore, they should be as specific as possible. You can also use keywords here, but only in a way that keeps the message simple. 

How do I fix this error?  

You can complete the ALT attributes in the page code by adding alt=”description”.

In Blogging-Guides , the ALT and TITLE attributes can be filled without interfering with the code, with a single click, in the graphics settings.

7. How to optimize H1-H6 headings for your website? 

Correct header markup is extremely important. They organize the structure of the website and make it transparent not only to the user, but also to search engine bots. There are several degrees of headlines, starting with the H1 which is the most important and going down to the least important.  

How do I fix this error? 

Headings H1-H6 can be changed in the page code by typing: <h1> Heading Text </h1>.  

However, many programs and page builders allow you to quickly change the header without having to change the page’s code. It works as fast and convenient as changing titles in Google Docs.

Do you want to know more about the correct use of page headers? This tutorial will show you how to correctly apply H1-H6 headings.  

8. How to optimize the images? 

Different types of graphic materials have become an inseparable element of websites because they attract the attention of users and diversify the content of the website. 

However, you have to add them carefully because if they are placed on the website in too large a number and without optimization, they can harm the results of the website, for example, its loading speed. 

How do I fix this error? 

a) Take care of the correct layout of the graphics. Web page performance measurement tools recommend the webP or AVIF format, as these generally provide the best compression. 

To change the file formats, you can use the graphics programs in which they were created or free tools on the internet .

b) Pay attention to the names of the files so that they are not duplicated and better represent what the graphic contains. Remember that the file name is visible to all users and search engine robots.c) It is also crucial to compress the files to reduce their weight. Here you can also use free tools, for example, 

https://iloveimg.com

9. How to fix duplicate content issues?  

Duplicate content means the same content is displayed on two or more pages with different URLs. This situation can occur within one site and across multiple unrelated sites. This situation negatively affects your website’s position in search results as Google will position it far below the main page.

How do I fix this error? 

a) Internal duplication (within the website)

Content may be duplicated on your website, for example, in product descriptions, meta tags, article content, etc. Therefore, when planning your website content, always remember that it should be unique. 

A website audit will show you exactly where the problem occurred, so you don’t have to go through the entire website looking for duplicate content. When you fix duplicate content, think carefully about what you want to convey and how it’s different from other content on or off your page.

b)  External duplication (off-site) 

If you plan (or already do) to publish your content on and off your site, you can protect yourself from duplicate content. Google will position it far below the main page.

 All you have to do is insert the <canonical = PAGE LINK WITH ORIGINAL CONTENT> tag in the <head> section in the code of the copy of the added content. This way, Google will know where to look for the original version of the content.

10. How to optimize the website for keywords?  

The keywords (keywords) are the way in which users search for a certain problem, service, product, etc. This means that if your website and its content are correctly optimized for the keywords entered into the search engine related to the topic of your website, it will appear at the top of the search results, resulting in a high ranking. traffic, which can also translate into high conversion. 

How do I fix this error? 

From the site audit, you should get information about the keywords your site already ranks for. So let’s review them first and consider whether they really fit the purpose of your website.

 If not, you should conduct keyword research for your industry and then optimize your website content for the right keywords while getting rid of the irrelevant ones. 

On the other hand, if it turns out that your website is already ranking for keywords that are important to you, it’s worth raising your search engine position as high as possible (at least so that you’re on the first page of search).

You can do this in several ways: by adding eye-catching graphics, supplementing with more keywords and getting backlinks. Best results are achieved when all these solutions are used together.

However, always remember the purpose of the article and the needs of the recipients; only then do all the activities aimed at optimizing the page for keywords make sense.

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11. How to make the website load faster?

The optimal page load time should not exceed 5 seconds. With many other sites at their disposal, users won’t have the patience to wait more than 5 seconds for your site to fully load; they will simply go to another more efficient site.

How do I fix this error?

 From the website audit, you need to find out what your website’s performance score is (for example, by testing it on PageSpeed ​​Insight or GTmetrix ). If your upload speed was higher than 5 seconds, it’s a problem that needs to be fixed.

How to do it? It is best to use the suggestions that you will find in the report on the analysis of the website. They will clearly show you which elements of the website need to be improved to increase its speed. However, there are some universal solutions that are always worth using:

– compress the image and take care of their proper size 

– use the “lazy loading” function for charts

– optimize and shorten the code of the website

– take care of reliable and fast hosting

12. How can a website be receptive?

Today every website must be responsive, there is no doubt. When the amount of traffic from mobile devices increases year after year, each page must be adapted to the requirements of this target group because it affects not only the search engine ranking of the website, but also the quality of use of the site. website by users.  

How do I fix this error?  

If you haven’t already created a responsive page (ideally, fix it at the beginning of page creation) but it’s still giving incorrect results, there are a few things you can try:

a) Adjust the font size 

If the font looks good on laptop monitors, it doesn’t mean it will look the same on phone screens. Therefore, it is necessary to control that it is understandable and pleasant to read in both cases. 

b) Set the CTA

 CTA buttons are an essential element of every page, so they should work well on every device. For devices like phones, there’s often a problem when CTA buttons are too small, don’t stand out, or are too close to some text on the page. The most common solution is to make them larger and increase the distance from other elements on the page. 

c) Take care of intuitive navigation 

A user using a tablet or phone will expect the navigation bar to be in a different and more convenient place than on the website on desktop. Simply browse some of the most visited websites on the phone to notice that the menu they contain is different from the desktop version (it is usually more minimalist or located, for example, at the bottom of the page). 

Therefore, adjust the navigation on the mobile version of the website to the needs and habits of users to increase their comfort when using your website, for example, on the phone. 

Many developers build two websites, one for desktop and one for mobile. However, this solution makes it difficult to edit the website and its content; you have to do it twice all the time.

 An easier solution is to create a single page and adapt it to different devices. You can see it, for example, on Blogging -guides , where you have access to the appearance of the website on other devices while you edit it. Thanks to this, you can make the necessary changes and corrections at any time.

13. How to do link building?  

A correct and extensive internal and external linking will allow you to better position your website in the search results. Internal links within the domain will help you improve the results of your other pages. 

On the other hand, getting high-quality external links (from trusted sites, not from spam sites) is essential for the high positioning of your website. Lots of quality links are a sure sign to Google that your website is valuable, so it pays to rank higher.

How do I fix this error? 

Many SEO analytical tools indicate so-called “link opportunities”, that is, the possibility of creating new links between the pages of your website. If this information is included in your website audit, you will immediately see all the places worth linking to. 

You can make a list of keywords that you’ve already built content around, and then use those keywords as anchors for your links. For example, always using your brand name, link to your home page, and if there’s a word in other text that you’ve created a separate article for on your blog, go ahead and link to it. In this way, you will get into the habit of building internal links quickly and intuitively.

On the other hand, there are many different solutions for external linking. For example, you can post material from your blog on platforms like Medium or  Vocal , and then set a canonical link on them to the original place of publication of the article. You can also use broken links on other websites and submit a proposal to change the link to their content.

It is also possible to buy links, but in most cases it is not worth using this solution. These links are often of poor quality and are placed on spam sites that Google doesn’t trust.

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Final Thought How To Fix SEO Issue

1.  

Using the SEO audit report to quickly remove errors from your website will help you easily rank your website higher in search results, speed up your website speed and improve the UX of your visitors. All this will allow you to reach a lot of new audiences, among which many of your future clients can be found.

It is best  time to build a website with good in seo mind  from the start. Thanks to this, you will be able to avoid many errors on the website that would reduce its effectiveness and position in the search results.