In this article I want to give you 15 ideas for creating content idea for blog, among other things, because this is one of the best ways for people to get to know your business through the content you regularly publish on your blog.
So, entrepreneurs: why have a blog? It doesn’t matter what business you have, whether your products or services go directly to the end consumer or other companies…
Creating a corporate or simple website that includes a blog where you showcase your professionalism, your products, your services, your achievements, etc., will build visibility and trust among your clients and potential clients. All of these will set you apart from the competition.
But blogs are not static. It is not your name plaque that you once affixed to your office entrance; This is not your store sign that you installed before assembling the entire interior.
A blog is something dynamic which must be renewed with a set frequency.
Just as newspapers come out daily, weekly magazines come out every week, your blog should be your own communication medium with a certain periodicity.
You choose when and how to publish an article (daily, weekly, fortnightly or monthly) but once you decide on a publishing schedule, you must keep it on time. Just like you do with your opening hours.
Can’t you think of opening your business some days some hours and other days?
Well, the same thing happens with a blog. Hence the importance of this article, here you will read 15 ideas, so that you do not lack inspiration while writing articles for your blog.
How To Get Content Idea For Blog To Write Your Blog Post?
What if I’m not inspired, if I can’t think of anything worth posting today? What I do? Where do I look for that spark that can ignite the fire of inspiration? But, if I don’t find those ideas to write, what other solutions can I use?
Well. First I would like to comment that I usually post about two or three times a week in this blog (which, according to the SEO specialists themselves, is the minimum essential to have acceptable online visibility) , more for a matter of time than personal taste or inspiration, although there is never a day when I ask myself, what am I going to talk about today? “This post was inspired and born from that question.”
What can I write about? It’s not a matter of just any topic, it also has to be something that the rest of the bloggers have not done before or spent too much. In the worst case, I could use some idea, not so new, but that I can enrich with my experiences or knowledge.
I am going to give you some clues as to how I try -personally- to look for that long-awaited spark that illuminates my imagination, or in the case of not getting it, what other solutions I usually use.
Let’s get start
1. Personal experiences
Currently all marketing experts talk a lot about humanizing the brand. Large business corporations have discovered that if they are seen as businesses, as money-making machines, consumers increasingly reject them.
That’s why now they don’t sell products, they sell experiences, feelings. It is very normal for them to make advertisements showing the workers of their factories, and even their founder at the beginning.
Any small or medium-sized entrepreneur has it much easier when it comes to humanizing his brand, showing his company as a beloved son who is being taught and learning over the years.
Writing about professional experiences in the first person will make your audience empathize with you and be in your favor. With this idea, you could write a long series of articles that can narrate your experiences in your company or in your personal venture.
I show you how some blogs, recounting their experiences with certain topics in their sector (creation of strategies, success of certain content in Google, etc.) also monopolize a good number of comments and feedback from their community of readers, something that I will also talk about later in point number 8 of this article:
2. Story of your failures
We continue with the idea of continuing to humanize your brand. And, furthermore, we deal with a groundbreaking subject, because very few people are willing to admit that they are human and, therefore, that they are wrong.
If you are an entrepreneur, you have surely failed to a greater or lesser extent on multiple occasions. The story of your failures, with a small final lesson, can be a great series of articles with which your clients take affection and admiration.
But they can also be a lesson for other businessmen and entrepreneurs, they can learn from your mistakes and thus save time and money.
3. History of your achievements
Of course you have to show how good you can be. Demonstrating that you have achieved small and large achievements will generate confidence in your readers, in your clients and potential clients.
Depending on how many achievements you manage to list, that’s how big the series of articles dedicated to this idea will be.
Achievements that can also serve as a lesson to other businessmen and entrepreneurs. This way they can learn from you and start their projects betting on a winning horse.
You will become a benchmark in your sector in particular and as an entrepreneur in general. That good reputation can never be a bad thing, nor detrimental to your business.
4 .Work with a Team
It will be necessary for the block of ideas to generate content on your blog, to be dedicated to humanizing the brand.
If large corporations show off their factories and let their own workers be the stars of their advertisements , why can’t you do the same?
Unless you are purely self-employed and have no other team to teach, you could show your collaborators, your suppliers, the companies with which you work or contract for different topics, etc.
The objective would not be to tell the life of your workers, but to show the public where their money goes when they buy or hire your services.
A few short reviews with the different workers, their specialties, their hobbies… can be a great opportunity for them to be the ones in charge of giving the article, your website and, ultimately, your business even more visibility.
5. News from your sector
Surely there is not shocking news every day in your sector of activity, but there are changes, achievements, technical advances, new trends, new techniques, etc.
Keeping yourself informed and up-to-date with the news in your sector will make you a better professional. And that professionalism must be shown and demonstrated every day.
Write an article showing a new non-invasive surgery technique; commenting on a judgment of the Court; showing the new seasonal colors for swimsuits or explaining a Royal Decree that will allow your customers to save on taxes…
I insist, no matter what sector of activity you dedicate yourself to, surely every week you could write an article dedicated to a novelty in your sector.
And giving your professional opinion about it can make you a better professional, more respected, admired and hired.
6. Congresses and events
Having to close your business because you will attend a congress on a topic in your sector may make you lose money.
But it is also an opportunity to demonstrate, with an article, that you are a professional in constant learning who does not miss the opportunity to improve and learn everything new about your work.
With this idea of content for your blog, you may only get two or three articles a year. But there are already two or three weeks in which you have your editorial calendar busy.
7 .Groups in Social Networks
Depending on how active you are in social networks, whether they are your business corporate or your personal ones, this may be an idea for a few articles.
Both on Facebook and LinkedIn or Bebee, there are groups dedicated to very specific topics in which your professional activity is sure to be involved.
For example, a hairdresser could create a series of articles listing the Facebook groups where current fashion trends are displayed, hairstyles from before that are becoming a vintage trend…
It is true that these groups are more numerous and active in some business sectors than in others. But surely there is yours too.
What you get with these listings is to show that you are up to date with what is happening in your sector, what your clientele demands and likes. In addition, you yourself can publish in those groups showing your products, services and professionalism.
8. Comments on your articles
As I mentioned at the beginning of the article, a blog is not something static. On the contrary, it is very dynamic and constantly changing. And not only because you publish regularly, but because you must give the opportunity for the readers of those articles to leave their opinions, their messages, their doubts and questions.
From all those comments you can get many content ideas for your blog. Sometimes it will be in response to a question and other times delving a little deeper into the subject matter (a second part of the article that you have already written).
Articles should generate a lot of comments, the more the merrier. And these comments, apart from thanking you for taking the trouble to do so, give you the opportunity to resolve, in the form of another article, the doubts you detect and the questions that you are asked.
9. Professional magazines
I am sure that many professional magazines are published in your sector where information is given both for professionals in the sector and for the public interested in that activity.
Writing an article talking about the different magazines in your sector can become a series of interesting articles for your clients.
In addition to keeping them informed of a topic that interests them, you show them that you are a professional who is up to date in your sector.
In this case, this type of blogging model requires hosting your corporate blog in a hosting with great features and solvency, such as Blogging-guides.com (where I myself have deposited both my own blog and my other digital projects), since will host a large number of publications, assuming that being a magazine, you will publish several articles per week.
10. Step by step tutorials
Logically, if you are a neurosurgeon, you are not going to do a tutorial to teach your patients how to operate on their family or friends at the dining room table at home.
But if you are a lawyer, you can show what steps must be followed to present claims, complaints or complaints.
Each sector of activity has its list of possible step-by-step tutorials, so that your clients get the most out of what they buy or hire.
Depending on the list of what you offer your clientele, the series of step-by-step tutorials to generate content on your blog will be long.
11. Guest blogger
The advantages of inviting another to write on your corporate blog are many. Among others, avoiding that you have to write yourself, thus saving you a lot of time and allowing you to take a breather to be able to focus more calmly on writing good articles with better content.
A guest writer for your blog can give a different point of view about your company, coming to focus on one of your articles or services.
You can also invite a professional of recognized prestige in your sector to write. It could be one of your suppliers talking about their upcoming news or a satisfied customer talking about how well you solved their problem.
12. TOP 10 list of whatever
Articles that list anything (such as this one you’re reading) always tend to be well received. Think of different categories and make a list with the best of various aspects related to your sector:
- The best manufacturers of smartphones.
- The best professional web designers in WordPress.
- The best platforms to create a Blog .
- The most important factors for optimal web loading speed.
Whatever, but always announcing in the title The 10 best… (or the 15 best, or the 20…)
13. Creation of events
This idea to generate content on your blog may be the one that less businessmen use. However, it is a great idea to create events that make you stand out from your competition (which does not).
Whether it’s charity raffles, charity dinners, industry congresses, raffles… All kinds of events that you can create for the benefit of your clients, and to attract your potential clients, are good and should be published on your blog.
It is true that a lawyer, few season sales will be able to do (for example) but he can create some workshops for a good divorce. It is about standing out from your competition, doing something that they do not do, or do not advertise on their corporate blogs.
In addition, the best thing about writing an article about the events that you have created is that you then have the possibility of writing another article commenting on the result of said event. There, you will have double content with a single idea.
This works very well in the fashion sector. Tricks to combine a dress, skirt, pants… and make it look brand new every time you wear it because they always look different.
But in any other sector of activity, it can also work really well, because they are helping your clients to get the most out of what they have bought from you.
So the money paid for said item may always seem little.
During the last days of the year, everyone takes a kind of review of what they have achieved during that year.
It is a good time to write an article summarizing what that year has been for your company: your achievements, your failures, your plans for the future.
You can also use that article to make a summary with the best articles you have published, or the articles that you have sold the most.
In addition, this end-of-year summary can help you give a few small hints to what is to come: hint at the news, the new articles, the new additions, etc.
Where to look for inspiration and Content idea for blog to write ?
I always search and look for inspiration and content idea for blog to write my blog post are the following-
1. Read and reread
What you are looking for is usually just around the corner.
For this reason, reading not only articles or news from our sector or niche, will provide you with greater knowledge and in turn can help to grow that seed that gives you a new idea.
But, yes, when a specific article has inspired us a lot, we must mention it in some way (as I usually do, placing a link to it, in many of my posts).
2. Consult your friends or colleagues
ask your friends, family or colleagues what they would like to know or what they suggest you write about. You can even ask other bloggers with whom you have an affinity for some advice or clue that can give you a new idea.
3. Listen to your followers
Your readers or followers of both the blog and your social networks are always talking about their knowledge needs or concerns. Read and analyze their comments: they usually have a large number of clues that can be very useful to you.
Who better than them to give you new and fresh Ideas to write?
Many of my articles have arisen from your comments or doubts.
4. Check the Trends
See what happens in the world and especially around your sector or market; Share your point of view about those changes or events that you see.
5. Try or experiment
Analyze new tools, investigate the best way to configure your favorite social network, merge techniques or trends, but above all be original and don’t be afraid of making mistakes when innovating.
6. Share a reflection
Sometimes, reflecting on current issues or needs of your niche, usually gives you a great opportunity to connect your audience with your most intimate thoughts.
7. Lists are good “writing ideas”
Everyone loves and reads a post with a well-made list, so always consider making a compilation as an option: “best of”, “my recommended are”, “you may be interested in reading”, etc. A list, for example, of my favorite articles or other blogs to follow are usually very engaging and interesting, not only for your readers but also to attract the attention of those recommended bloggers.
A caveat: it is not good to abuse this resource ( never more than once or twice a month ) , you can tire your followers.
8. Reissue, update or improve
The next time you don’t have ideas to write, check your older articles, surely there are some that can be useful to you. Update it with new data or rewrite it, merging it with new trends, or give another direction to the topic.
9. Share your success
Everyone wants to know about their favorite Blogger, the awards they have given you, your secrets or hidden stats, etc. If you have a company or are a professional, your potential clients can learn a lot if you tell them the story of how you achieved success on previous occasions for your own products or services or those of other clients.
10. Invite another writer
When all of the above fails or doesn’t meet your expectations, you can seek help from a colleague and invite them. Many blogs and websites these days enlist the services of a Guest Blogger who can help spice things up better and/or generate more content.
Final Thought How To Get Content Idea For Blog To Write ?
Your blog is something dynamic, therefore, once an article has been written and published, you have the possibility, and almost the obligation, to tweak and complete it from time to time.
This will not remain as a novelty, as a new article, but it can always be used so that whoever reads it is well informed even as time passes.
In addition, search engines like these retouching of already published articles a lot and it will help you position yourself in the search results. I have made a list of 15 tips to generate content ideas for blog.
What are your ideas for generating quality content? I wait for you on social networks, to write down your suggestions!